CV
cody congleton
Los Angeles, CA 90045
E-mail:
Phone: 347.878.5727

Professional info
As a seasoned online marketing veteran, I have focusted on the rapid growth of startups throughout my career. If you want to move fast and execute to a deliberate strategy using all data available to you, I may be able to help. I assess the entire conversion funnel for the weakest links, and develop A/B tests to target those pain points and move the needle further.
Work experience
Skills / Technology
MSSQL
Photoshop
Adserving
DSP
BI (Pentaho / Tableau)
Web Analytics
Email Service Providers
Fabletics - Director of Acquisition Marketing
Oct 2014 - Oct 2015
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Developed and tested all landing pages for paid and earned media. Maintaining and improving agressive conversion goals
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Scaled to support international expansion to Canada, Australia, and a Men's Line
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Project managed all special promotions and offers, from modeling to execution
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Gained significant and frequent lifts by partnering with Product team to test the entire funnel from Product pages through Cart
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Created and provided Social Media, Display, and Content Ads
Beachmint - Director of Media Analytics
Mar 2014 - Oct - 2014
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Restructured trafficking platforms to be more efficient and reduce errors
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Launched and profitably scaled direct DSP campaigns
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Conducted indepth customer behavior analysis, the data from which allowed for increased LTVs
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Researched and reported on cross channel and store attribution
Sensa Products LLC - VP of Analytics
Jan 2013 - Mar 2014
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Created and maintained company KPI daishboard for every department
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Collected and summarized daily, weekly, monthly and quarterly progress reports
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Hired, trained and directed small team of dedicated analysts
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Performed customer segmentation to derive additional value from existing DB
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Provided ongoing online vs offline attribution analysis using internal and external data
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Created and presented LTV models for all offers / promotions
Sensa Products LLC - VP of Customer Relations Management
Dec 2010 - Jan - 2013
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Developed and maintained extensive Lead and Customer Drip campaigns
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Performed segmentation of customer DB using 3rd party profiling tools to glean advanced insight into customer value and predictive buying behavior
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Built company wide KPI dashboard solution for intraday metric monitoring
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Presented Daily, Weekly, Monthly, and Quarterly KPI reports
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Created LTV models for core programs and special offers. Reported results back to stakeholders at established key intervals
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Directed and trained small team of marketing and business analysts
Intelligent Beauty - Director of Marketing
Oct 2009 - Dec 2010
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Hired and lead team of campaign managers, traffic managers, copywriters and designers
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Oversaw landing page development, testing and reporting
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Optimized media portfolio to consistently meet competing company goals of growth and efficiency
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Maintained strict CPA and ROI acquisition goals on a site, campaign and placement level
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Created and presented extensive monthly marketing recaps for executive management
Education
Oregon State University.