cody congleton​

Professional info​

As a seasoned online marketing veteran, I have focusted on the rapid growth of startups throughout my career. If you want to move fast and execute to a deliberate strategy using all data available to you, I may be able to help. I assess the entire conversion funnel for the weakest links, and develop A/B tests to target those pain points and move the needle further.

Work experience

Skills / Technology

MSSQL

Photoshop

Adserving

DSP

BI (Pentaho / Tableau)

Web Analytics

Email Service Providers

Fabletics - Director of Acquisition Marketing

​Oct 2014 - Oct 2015

• Developed and tested all landing pages for paid and earned media. Maintaining and improving agressive conversion goals

• Scaled to support international expansion to Canada, Australia, and a Men's Line

• Project managed all special promotions and offers, from modeling to execution

• Gained significant and frequent lifts by partnering with Product team to test the entire funnel from Product pages through Cart

• Created and provided Social Media, Display, and Content Ads

 

Beachmint - Director of Media Analytics

​Mar 2014 - Oct - 2014

 

• Restructured trafficking platforms to be more efficient and reduce errors

• Launched and profitably scaled direct DSP campaigns 

• Conducted indepth customer behavior analysis, the data from which allowed for increased LTVs

• Researched and reported on cross channel and store attribution

 

Sensa Products LLC - VP of Analytics

Jan 2013 - Mar 2014

 

• Created and maintained company KPI daishboard for every department

• Collected and summarized daily, weekly, monthly and quarterly progress reports

• Hired, trained and directed small team of dedicated analysts

• Performed customer segmentation to derive additional value from existing DB

• Provided ongoing online vs offline attribution analysis using internal and external data

• Created and presented LTV models for all offers / promotions

 

Sensa Products LLC - VP of Customer Relations Management

Dec 2010 - Jan - 2013

 

• Developed and maintained extensive Lead and Customer Drip campaigns

• Performed segmentation of customer DB using 3rd party profiling tools to glean advanced insight into customer value and predictive buying behavior

• Built company wide KPI dashboard solution for intraday metric monitoring

• Presented Daily, Weekly, Monthly, and Quarterly KPI reports

• Created LTV models for core programs and special offers. Reported results back to stakeholders at established key intervals

• Directed and trained small team of marketing and business analysts

 

Intelligent Beauty - Director of Marketing

Oct 2009 - Dec 2010

 

• Hired and lead team of campaign managers, traffic managers, copywriters and designers

• Oversaw landing page development, testing and reporting

• Optimized media portfolio to consistently meet competing company goals of growth and efficiency

• Maintained strict CPA and ROI acquisition goals on a site, campaign and placement level

• Created and presented extensive monthly marketing recaps for executive management 

Education​

Oregon State University.